Brand & Marketing Manager

Your Challenge as a Brand & Marketing Manager

Are you ready to shape the future of Blyce as our Brand & Marketing Manager? Join us at our offices in Curaçao or Colombia (Medellín) and play a pivotal role in driving Blyce's brand and marketing strategy forward. You will be responsible for enhancing our brand's visibility, delivering impactful content, and leading marketing initiatives that resonate with our target audience.

Your mission? To develop and execute innovative marketing strategies, build a strong and cohesive brand identity, and support the growth of Blyce's unique software solutions in the B2G (business-to-government) space. You will work closely with a talented marketing team to drive offline and online campaigns, while also overseeing the creation of content that showcases our company culture, values, and mission.

Key Responsibilities

• Co-create and refine a marketing strategy that aligns with company goals.

• Display an innate curiosity and ability to grasp the uniqueness of our software solutions and the intricacies of revenue management and compliance in public services.

• Lead and coordinate the Brand & Marketing team's daily work to cultivate a collaborative, high-performance work environment.

• Coordinate campaigns with internal teams, vendors, and agencies for seamless execution, including managing timelines, deliverables, and resources.

• Maintain and guide the brand’s strength through ongoing development and adaptation.

• Oversee the end-to-end process of creating, curating, and delivering brand-aligned commercial content.

• Deliver content that highlights the organization's core values, culture, work environment, and employee satisfaction.

• Enhance internal communication channels and content.

• Lead social media plan/calendar and related community management.

• Remain continuously updated on Blyce Information Security policies, processes and procedures, making this standard an integral part of your daily work activities.

We Offer an Attractive Benefits Package Including:

• Compensation: An excellent gross starting salary between ANG 7,800 and 10,500 per month, with annual growth opportunities. (based on experience and full-time employment on Curacao).

• Contract: A one-year contract, transitioning to indefinite when we’re the perfect match.

• Vacation: 23 vacation days, with options to buy or sell 8 additional days annually.

• Extra compensations: 8.33% vacation pay per year, a variable reward equivalent to one month's salary and a fixed gross expense allowance of ANG 500,- per month.

• Flexible Work Environment: Hybrid office and work-from-home policy.

• Resources: A company laptop and all necessary IT resources, plus a phone subscription for business and personal use.

• Professional Growth: Access to training and development opportunities, supported by our Talent Development Specialist.

• Blyce Family Culture: A warm, personal atmosphere with opportunities to connect through parties, dinners, and sports team activities.

• Health & Pension: Comprehensive pension scheme and a vitality program to support your well-being.

What We Need From You

Experience:

• 5+ years of experience in a similar marketing leadership role, ideally with exposure to B2G audiences, complex products, or software solutions.

• Affinity with offline marketing while maintaining foundational knowledge of online marketing as a sparring partner for specialists.

• Study background in Marketing, Commercial Economics, Communication, Business Administration, or a related field.

• Professional English proficiency is required; Dutch is a plus.

Preferred Qualifications:

• Experience with account-based marketing and familiarity with tools like HubSpot.

• Interest in software, IT, government processes, or taxation solutions.

Key Qualities:

• Accountability: Being accountable and passing on accountability for one's own actions and those of colleagues and the organization.

• Commercial Power: Strong commercial awareness with the ability to align Blyce's offerings with customer needs.

• Customer Orientation: Deep understanding of customer needs, especially in the public service sector, with a focus on tailoring campaigns to meet those needs.

• Initiative: recognize and create opportunities and to act accordingly.

• Result-Orientedness: Focused on delivering measurable results through effective planning and execution

• Attention to Detail: Meticulous in reviewing content and campaigns to ensure alignment with quality standards.

• Creativity & Problem-Solving: Innovative thinker capable of devising unique approaches to complex challenges.

• Focus on quality: Setting high quality standards and striving for continuous improvement and quality assurance.

• Planning and organizing: The ability to determine goals and priorities and to assess the actions, time and resources needed to achieve those goals

• Written Expression: Strong writing skills with the ability to adapt language and style for diverse audiences.

About Blyce

For almost 40 years, Blyce has been at the forefront of digitizing governments and societies worldwide. Our innovative software solutions in taxes, social security, permits, and licenses impact communities in more than 20 countries. We pride ourselves on our multicultural team of 150+ professionals working from Curaçao, the Netherlands, Colombia, and Bonaire.

Join us in shaping the future of public service digitization with cutting-edge technology and a passionate, collaborative team!

If you’re ready to make a difference, apply now by sharing your LinkedIn profile or leaving your contact details via the button below. Have questions about this vacancy? Feel free to reach out to our Talent Acquisition Specialist, Nastazia Nikolakou, at nastazia.nikolakou@blyce.com.